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The $100 MBA Show
MBA1003 Guest Teacher: Timothy Armoo- How to Leverage Snapchat to Tap into a Young Demographic
May 14, 2018
Timothy Armoo, the 23-year-old CEO of Fanbytes, shares his expertise on harnessing Snapchat to reach younger audiences. He reveals how Snapchat's unique features make it a goldmine for under-30 marketing. Armoo highlights five powerful hacks to create engaging content, from leveraging cultural moments to incorporating faces for a personal touch. He emphasizes the importance of tailored content that resonates with short attention spans. With advertising on Snapchat still underpriced, now is the time to get savvy with this dynamic platform!
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Quick takeaways
- Snapchat is essential for brands targeting ages 13 to 25, offering underpriced attention and a concentration of teenage users unmatched by Facebook.
- To succeed on Snapchat, brands must create content tailored to the platform's unique features, focusing on cultural relevance, human elements, and quick engagement.
Deep dives
The Importance of Leveraging Snapchat
Snapchat is particularly vital for brands targeting younger demographics, specifically those aged 13 to 25. It boasts a higher concentration of teens compared to Facebook, providing a unique opportunity for brands to engage with this audience. The platform is also characterized by personalization, allowing brands to connect with users in more intimate and meaningful ways. Furthermore, Snapchat offers underpriced attention, similar to early days of Facebook ads or Google AdWords, making it essential for brands to harness this potential before the platform matures.
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