Exploring Writing and Its Unexpected Success as a Source of Income

On this episode of Christopher Lochhead: Follow Your Different, we are joined by one of my favorite people in the creator world, Lenny Rachitsky. A few episodes back, we posted the conversation we had on Lenny’s Podcast were I also extended an invite to him for a dialogue at Follow Your Different. And now, here we are. Lenny Rachitsky specializes in deeply researched product growth and career advice, particularly for those in the startup/tech world. Lenny's newsletter on Substack is also the number one paid business Substack. Try as we might with Category Pirates, we've been unable to catch him, and I think that's great. There are some powerful learnings here for marketers, and creators, and really anybody who wants to design a legendary career, I think you're going to absolutely love this very special conversation with Lenny. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Lenny Rachitsky on Product Management and Growth Strategies The conversation begins with Christopher praising Lenny’s approach to product management and growth, hailing him as the "category King." They then discuss the value of staying broad versus niche in product management, with Lenny expressing admiration for specific experts like Emily Kramer in marketing. Christopher commends Lenny for his unique, non-egotistical approach in a field filled with "hustle porn stars." Lenny attributes his success to providing genuine value rather than chasing followers. Christopher perceives a cohesive through line in Lenny's work, suggesting a continuous quest to answer key questions for founders and product builders. Lenny elaborates on his goal of addressing a broad range of questions in product management and growth, emphasizing a core focus with intersecting adjacencies like career and leadership. Creating Valuable Content through Practical Application of Ideas Lenny continues to discuss his approach on content creation, emphasizing the importance of maintaining diverse interests to keep himself engaged. Christopher Lochhead praises Lenny for incorporating varied topics into his work, appealing to a broader audience beyond the core niche of product management. From there, they explore the concept of obvious and non-obvious content, with Lenny acknowledging the practical nature of his content. Christopher notes the challenge of balancing obviousness with depth, expressing his preference for content that goes beyond the blatantly evident. Despite categorizing Lenny's content as somewhat obvious, Christopher commends him for avoiding the realm of "stupid obvious," recognizing the valuable and practical applications within Lenny's work. Lenny Rachitsky on Creating Quality Content Following up on this, Christopher questions Lenny Rachitsky on creating smart, obvious, and practical content without it being overly simplistic. Lenny attributes his success to maintaining a high bar for quality, ensuring content is not overly obvious or uninteresting. He emphasizes spending extensive time on each post, sometimes up to 100 hours, and credits his ability to dedicate full time to content creation as a significant advantage. Lenny describes a flywheel effect where initial success allows more time for improvement, creating a cycle of growth. He suggests that anyone can follow this model if they find the time and opportunities to invest in their content. To hear more from Lenny and his ideas and thoughts on business content creation, download and listen to this episode. Bio Lenny Rachitsky (author of #1 business newsletter on Substack with 500k+ subscribers) interviews world-class product leaders and growth experts to uncover concrete, actionable, and tactical advice to help you build, launch, and grow your own product. Links Connect with Lenny Rachitsky! Lenny's Website | Lenny's Podcast | Twitter/X | LinkedIn