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A Live Demo of How to Forecast Your Q4 Against Tariffs

Ecommerce Playbook: Numbers, Struggles & Growth

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Forecasting in the Age of Tariffs

This chapter explores the complexities of financial forecasting affected by tariffs and examines the lifetime value of customers during peak shopping periods. It contrasts revenue performance across different cohorts, revealing essential trends in customer behavior and average order values. The discussion highlights the necessity of detailed budgeting and strategic adjustments in marketing spending to optimize revenue and profit outcomes.

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