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“Most Sales Reps Are Coin-Operated”: A Guide To Building Better Comp Plans

Run the Numbers

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Navigating Sales & Marketing Alignment

This chapter explores the challenges of collaboration between sales leaders and marketing teams, particularly in the context of commission plans and attribution models. It emphasizes the shift in focus from new client acquisition to expanding existing relationships within SaaS companies, while also highlighting market influences on sales strategies. The conversation underscores the importance of clear communication and targeted metrics to foster a positive company culture and drive operational success.

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