How to Position, Monetize & Sell Your Expertise with Rochelle Moulton
The Recognized Authority
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The Gentle Art of Persuasion
If publishing and if you've enlisted your authority circle, you really don't need to sell any more. You're building an email list, so you're getting a sobetraction and attention that way. So when that is all moving, what happens is your sales process shifts to having sales conversations. And it's very subtly showing them your expertise by how you ask questions and the way you frame that meeting. That chapter is really why i wrote the book. It's because i want everybody to have those kinds of sales conversations,. Because they are so much fun. I just can't even tell you how ted i get when i have a sales conversation like that.
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