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How Accountants Can Profit From The Subscription Economy

Earmark Podcast | Earn Free Accounting CPE

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The Challenges of Joining a Big Firm

Once you get the CPA, you go into the spin. This is the big four firms. That's where we're all taught for not everybody and certainly more in my day than yours. My goal was to get in a big eight. I didn't want to go to a regional. You can't help people if you have a thousand customers. We're all kidding ourselves. Relationships don't scale. There's nothing higher than changing the customer because when you take a customer from where they are to where they want to be the customers, the product. Not many other businesses can do that.

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