Navigating Programmatic Advertising in the Age of AI and Streaming

Angelina Marmorato: &nbsp; Website &nbsp;//&nbsp;<a href="https://www.linkedin.com/in/angelina-marmorato/" rel="noopener noreferrer" target="_blank">LinkedIn
The MarTech Podcast: &nbsp; Email &nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn &nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter
Benjamin Shapiro: &nbsp; Website &nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn &nbsp;//&nbsp;&nbsp; Twitter

This chapter discusses the dynamic shift in programmatic advertising with a focus on connected TV and the role of AI. It addresses the complexities faced by media buyers in a multi-partner environment and highlights the strategic moves by major players like Netflix and Disney to enhance viewer engagement.

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