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2min chapter
Why Programmatic Buying Dominates CTV
MarTech Podcast ™ // Marketing + Technology = Business Growth
Navigating Programmatic Advertising in the Age of AI and Streaming
This chapter discusses the dynamic shift in programmatic advertising with a focus on connected TV and the role of AI. It addresses the complexities faced by media buyers in a multi-partner environment and highlights the strategic moves by major players like Netflix and Disney to enhance viewer engagement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode