Ariel Welcome to Milk Street and Fermentation Boxes

Ariel: flavor isn't just physical it's emotional so could you talk about that? Ariel: Most of flavor is actually smell and smells a chemical sense. We have a certain amount of hardwired responses to those, such as sweet sour salty bitter and umami. A natural attraction to sweetness and positive feelings about it and a natural aversion to bitterness since that's often a signal for the presence of poisons with smells most of it is kind of a blank slate.