Mechanical Keyboards in China （中文版）
ChinaTalk
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Rising Keyboard Culture in China
This chapter explores the burgeoning community of mechanical keyboard enthusiasts in China, emphasizing the shift in consumer demographics, particularly with an even gender ratio emerging in the space. It discusses the importance of aesthetics and comfort in keyboard preferences, especially among female office workers, while also addressing the competitive dynamics between large and small brands in the market. Additionally, the chapter highlights customization opportunities and the impact of user-driven software, as well as how cultural aspects and community engagement drive growth in this niche hobby.
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