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5min chapter
Which RFPs Should You Respond To?
2Bobs—with David C. Baker and Blair Enns
Why I Never Respond to RFPs
CNN's John Sutter gives advice on responding to RFPs. He says be intentional about how you respond and don't get trapped in an emotional spiral. Also: Win without pitching wherever possible, win the business before it comes to a competitive situation. And then play games where you have some competitive advantage over n5 or 2-to-1 odds of winning.
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