The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified cover image

342. Investing in $B+ Marketplaces, Beating the Cold Start Problem, Warby Parker's Key to Scaling, and the Backstory Behind Redpoint's Social Media Surge (Annie Kadavy)

The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified

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How Do You Scale a Consumer Brand?

Annie Cevallos: I spend almost all of my time on the early stage side. We invest across enterprise and consumer companies, mostly at the series A, some seed and some series B. The first Warby Parker office that I was in was right off of Union Square in New York City. It was one of the best experiences I've ever gotten to have.

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