E572: This is how the popular newsletter platform, Substack, started, got its first customers and its first investor, and grew.

We cover its go-to-market, marketing strategy, intense attention to customer relationships and trust, product strengths, and product weaknesses.

We look at what made it successful, both in terms of how it acquired users and customers, and also in terms of what the product actually does.

A lot to learn here, you’re going to love it.

Source: https://read.first1000.co/p/-substack

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00:00 Introduction and Upcoming Interview 00:27 Startup Success Story: Substack 02:31 The Founders' Backgrounds 03:30 The Birth of Substack 08:15 Substack's Go-to-Market Strategy 14:21 Substack's Product Philosophy 16:29 Substack's Growth and Future Opportunities 20:07 Conclusion and Upcoming Content

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#startups #ycombinator #gotomarket #privateequity