70. ABM: The Next Frontier
Let’s talk ABM
Navigating Account-Based Marketing Strategies
This chapter explores the integral role of professionals in shaping Account-Based Marketing (ABM) strategies across diverse organizations. It highlights the collaboration between ABM and demand generation, emphasizing the need for personalized approaches based on unique market conditions. The discussion also illuminates the complexities of ABM compared to traditional marketing strategies, reflecting on how technological advancements influence B2B marketing practices.
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