In this episode of AI Answers, Paul Roetzer and Cathy McPhillips answer the complex, and often uncomfortable questions shaping the future of AI. From the moral framing of “good” versus “evil,” to the technical risks of viruses, misinformation, and intellectual property, the discussion unpacks what it really means to use AI responsibly in a world moving faster than regulation or understanding.

Along the way, Paul and Cathy discuss fact-checking AI, the emerging need to authenticate synthetic content, and keeping a human-centered role in creation and communication.

Show Notes: Access the show notes and show links here

Timestamps:

00:00:00 — Intro

00:04:31 — Is AI good or evil?

00:08:51 — Is AI a vector for viruses or trojans?

00:11:13 — If we’re using AI information, can we be sued if AI is pulling intellectual property?

00:13:10 — Is there one AI company that’s more ethical than others?

00:16:10 — Someone told me to add a prompt to ‘exclude hallucinations’ to avoid problems. Is that accurate?

00:18:03 — Is it helpful to use one AI tool to fact-check another?

00:20:08 — Will there ever be a way to definitively identify AI-created videos?

00:23:39 — Where do you decide where the human stays front-facing, like the podcast or webinars?

00:29:18 — What books do you recommend reading to learn more about Gen AI?

00:30:52 — My organization is focused on what not to do with AI. But I think we should also communicate what to do. What do you think about that balance?

00:34:18 — As a Director of Learning and Development, who’s doing AI in L&D right?

00:36:47 — Is there an AI concept for retirees that can help manage issues like healthcare decisions or transfer of wealth?

00:41:51 — It’s estimated Spotify has 100 million songs, and 75 million are AI-generated. Should Spotify and other streaming platforms flag this content as AI?

00:46:47 — Do you have any moments from 2025 that you want to, that you've been thinking about over the past few weeks?

This episode is brought to you by Google Cloud:

Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

Learn more about Google Cloud here: https://cloud.google.com/

Visit our website

Receive our weekly newsletter

Join our community:

Looking for content and resources?

Register for a free webinar

Come to our next Marketing AI Conference

Enroll in our AI Academy

The "Giver’s Glow": How Volunteering Can Improve Your Health (Stephen Post, PhD)

Like Mind, Like Body

Burnout in helping professions

The AI-powered Podcast Player