Did you know that the Internet and communication technology (ICT) sector is estimated to account for 1.5% and 4% of the world’s carbon emissions? In comparison, aviation represented 2% of the global carbon footprint in 2022.

This figure doesn’t even take into account the use of water to cool down data centres, or the extraction and processing of materials to produce our devices, which have considerable impacts on climate and nature.

All data generated online (including this podcast) has its footprint, even if we can’t see it. The Internet’s emissions will continue to rise, especially as the use of artificial intelligence – which is extremely energy intensive – keeps skyrocketing. Considering that 90% of the world's data was generated in the last two years alone according to some estimates, it is not difficult to imagine that the Internet will soon become the largest-emitting sector of our economy.

But we all can take action, in some way. If you, or your company, have a website, you can design it to be as sustainable and accessible as possible.

In this week’s episode, Giulia talks to Sepas Seraj, founder of digital agency Pixeled Eggs, about sustainable web design and how the conversation has shifted in his industry. The attention is turning to lighter-weight websites, as they are increasingly being prioritised by SEO. Coincidentally, leaner websites also have a smaller footprint, proving that there are benefits in sustainability that go beyond doing the right thing.

Sepas shares tips on how to lower the impact of your website, make it more accessible and user-friendly without sacrificing aesthetics (sustainable design can be beautiful and impactful at the same time!), how to use AI mindfully, and how design trends have changed over the years.

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