2min chapter

Marketing Against The Grain cover image

Twittersode! Licensing Bored Apes, A Crazy Franchise Story and The Role of AI in Creativity

Marketing Against The Grain

CHAPTER

How Can I License a Cryptopunk?

Nft: I think what we'll see is some people doing licensing the short term and realizing that the game is not about licensing. Its about ownership. Cause if you license a that ip for a year and you do a bunch of marketing work with it, what's going to happen? And the price of future licensing is just going to go up. So you either need to buy that asset before or you need to know that it's a very temporary flash in the pan.

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