The Process of Getting to a Wind

Advertising agencies build their ads by placing initial emphasis on understanding the consumer, who is going to buy this and what do we need to know about them? Consultants should approach it the same way. Deb you start with a broader understandingof who your target is. Connect that with some of the attributes of what you're selling,. Then continue to find tune it as you become more and more aware of specific people who comprise your list of potential clients.