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Data Council Week (Ep 3) - GTM 101 for Engineers With Chase Roberts of Vertex Ventures

The Data Stack Show

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The Importance of Capturing Value for Your Customers

The value we create is like basically moving data around. And that doesn't necessarily always correlate with the number of users. We might have been using segment to move data from one source to two destinations but could have had, you know, millions and millions of users like a consumer product. Under our pricing logic, they'd be spending way more money than they had to have to spend. But then we could have big fortune 500 companies using segment that are B2B companies and have very few end users, call it 1000 end users. The value that they're capturing is the outsized relative to the number of Users.

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