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48: Nir Eyal | How to Manage Distraction in a Digital Age
The Jordan Harbinger Show
The Tension Between Traction and Distraction
Nier Ayal is the author of Hooked, a book on how to build products that people want to use. He says social media companies like Facebook and Instagram are masters of getting people to come back. The best in the business when it comes to consumer engagement and retention can't be built without users using their apps or websites. Nier: "The vast majority of companies don't have this problem where they're addicting anybody"
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