Introduction

Leila is a strategist and educator in the field of digital transformation and marketing strategy. She has been recognized for her work in leading digital transformation initiatives, developing successful marketing strategies, and driving innovation and growth in highly competitive markets across Europe. Over the past 10 years she created and developed a new business strategy, called "The Strategy of Kindness" with the objective of "bringing businesses with purpose together". Leila's strategy of Kindness is about creating a culture of positivity and trust where businesses can come together with a shared purpose. In addition to her professional experience, Leila is also a professor of new business models in the Master's Degree in Industry 4.0 and of Marketing Management in the Master's Degree in Organizational Engineering, Project and Business Management at Universidad Europea Madrid. She holds two PhDs, one in Economics and Business from the European University of Madrid in 2016, and a second doctorate in Communication, from the University of Malaga in 2022. She researches and publishes on topics such as digital transformation, strategic management, marketing, and sustainable business models and serves as a mentor for young professionals and students pursuing careers in technology and business. Article about the Strategy of Kindness: https://www.linkedin.com/pulse/embracing-strategy-kindness-driving-digital-value-lunguleac-bardasuc%3FtrackingId=YAJSMBreRAy6NnkkVNszZQ%253D%253D/?trackingId=YAJSMBreRAy6NnkkVNszZQ%3D%3D What is industry 4.0 and the Fourth Industrial Revolution? | McKinsey #StrategyOfKindness Resource about Six Thinking Hats Book by Edward de Bono Six Thinking Hats® - Looking at a Decision in Different Ways (mindtools.com)