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Ep 53: Why Value Alignment is So Important for Searchers [Pre & Post Acquisition] - Mike Hindi (Chairman: Green Logistics Groningen)
Buy and Build
The Multi-Channel Approach to Brand Awareness
Marketing is something that I think about too now kind of given the shift from searching to operating, and it's quite a tricky one to think about how to do it effectively. Until today until recently there was not much that has been done on the marketing side. There is also obviously the personal element being present in some places, but it has always to be very targeted as well. Because we are providing a very niche type of service for a specific type of targets.
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