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15min chapter
Steps in the Sales Process, with Karl Sakas
Sell With Authority
Mastering the Sales Process: Niching, Honing, and Delegating
This chapter highlights effective sales strategies that prioritize transparency and establish expertise within niche markets. It introduces a simple three-step process—niching, honing, and delegating—designed to streamline agency operations and enhance client engagement. Through personal experiences and real-world examples, the chapter emphasizes the critical nature of specialization in improving profitability and reducing stress for agency owners.
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