#17: Deon Olivier Discusses Fuel Loyalty, Health Insurance Loyalty and Propositions for Financial Services Loyalty
Let's Talk Loyalty
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The Importance of Innovation in Rewards and Loyalty Propositions
Once a brand has earned a consumer's trust and, you know, permission to market to them, what clever opportunity it is to leverage that across multiple products. You talked earlier about actually the entire business science and data science, underpinning of where rewards and loyalty propositions are going. And recognize businesses to invest heavily from a resource perspective in those skills. But I think also the hard work starts in terms of listening to what customers have to say around what they like and don't like about the proposition.
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