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S4 | Ep 49 | Building Data Products That “Sell” with Maddie Armitage, Director of Data & AI Solutions at BT

Driven by Data: The Podcast

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Building Data-Led Products for Efficiency

This chapter explores the creation of data-led products and their critical role in enhancing organizational efficiency. It discusses how predictive analytics can drive improvements in sales and service functions, while emphasizing a product-led mindset and collaboration between teams. The conversation also addresses the complexities of product management in large organizations, the challenges of implementation, and the necessity for partnerships to ensure successful outcomes.

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