Gardener is an expert-based analyst model, meaning they hire people who are former CIOs and CTOs. Gardener did HR marketing sales, finance, basically, we did IT as well, but covered all the other corporate functions. Getting this right is really hard. Turns out there's a lot of conventional wisdom, it's actually right. But every once in a while, you find this kind of weak point, the soft spot in what people believe.
Going above and beyond for your customers seems like a no-brainer, but is it really?
Data shows that performing 'Hail Mary's' for your customer doesn't have any greater impact than simply meeting their needs.
Matt Dixon shares some tips on what you should be focusing on, and the good news is it is relatively inexpensive in terms of money, time, and resources.
We need to move our customers from signature to value as quickly and efficiently as possible. Allowing your CS team to focus on making the customer journey as painless as possible results in a bigger impact on customers and your bottom line.
Connect with Matt here
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