Effortless Experience
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The Tie That Binds
Gardener is an expert-based analyst model, meaning they hire people who are former CIOs and CTOs. Gardener did HR marketing sales, finance, basically, we did IT as well, but covered all the other corporate functions. Getting this right is really hard. Turns out there's a lot of conventional wisdom, it's actually right. But every once in a while, you find this kind of weak point, the soft spot in what people believe.
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