AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
The Future of Marketing, Disruptive Business Models, Growing in Unfair Ways
Marketing Against The Grain
Is Direct Monotization a Bad Idea?
Marketing can be broken down into direct and indirect actions. All the stuff you can directly measure is getting harder to measure, he says. Marketers should focus on non-directive activities in order to stand out against their competition for long term growth.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode