2min chapter

Taking Inventory cover image

40: CES takeaways & how Shipt went from same-day delivery to building a massive retail media network, and what RMNs can learn from Meta

Taking Inventory

CHAPTER

Exploring SHIFT's retail media strategy and unique merchant relationships

The hosts discuss SHIFT, a company acquired by Target, and their retail media strategy. They explore the valuable data SHIFT provides, their independence from Target, and the unique relationship with their delivery personnel.

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