Sustainable Growth and Branding Strategies

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Exploring the sustainability and financing strategies of Crunch Labs with a focus on brand awareness and reaching a wider audience for science education. The chapter highlights the significance of founder's presence, avoiding certain product ads, and the value of consistent content delivery for creating a lasting brand impact.

As one of the most successful creators on YouTube, Mark Rober doesn’t see what he does as a business. Instead, it’s a way to celebrate science in the most joyful way possible. While working as an engineer at NASA, he made his YouTube debut with a tutorial on how to make a gory Halloween costume with two iPads and a lot of duct tape. Over time, his videos became more elaborate, including a belly flop into a pool full of Jello, and a demo of a glitter-fart bomb to get revenge on porch pirates. Within a few years, Mark was teaching online science classes and selling subscription boxes for kids. Today, his YouTube channel has 5.5 billion views, 48 million subscribers…and–astonishingly, given that audience–less than 150 videos.

This episode was produced by J.C. Howard, with music by Ramtin Arablouei

Edited by Neva Grant, with research help from Sam Paulson.

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