Discovering MarTech Solutions That Solve Your Problems
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Navigating Technology Solutions and Transitions for Business Growth
This chapter emphasizes the vital role of aligning technology solutions with a company's revenue and expansion trajectory. It looks at the criteria for selecting a CRM system that is both cost-effective and adaptable, illustrating a scenario where a firm must switch to a more advanced CRM as it scales. Additionally, it explores the obstacles and tactics for firms to enhance their tech infrastructure seamlessly, particularly in marketing and online retail.
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