Story is one of the few ways that humans can really and truly experience another person's perspective. Instead of seeing a proposition to be evaluated cognitively, people take that information and claim it as their own. In studies, we've seen two weeks after hearing a good story, people will report the fact claims of that story as if they came up within themselves. It's a bit of a frightening thought, both positively in the sense that we can frame wonderful stories for people's lives that might make them better wives, better husbands, better leaders, better fathers and mothers. And we can also icode into people's brains that a person of the of a different race is the enemy.