19min chapter

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Designer Notes 82: Mitch Lasky - Part 1

Designer Notes

CHAPTER

Founding a Mobile Game Studio and Early Success

The chapter follows the speaker's journey from being a difficult-to-work-with individual to founding a mobile game studio after recognizing the potential in the mobile game market at a Tokyo game show in 1999. It details the challenges faced, strategic decisions made, and their early success in creating fun and addictive games before the iPhone era, ultimately leading to significant market share and venture capital investments.

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