Building Your Personal Brand Strategically

Connect with Lorraine:
unforgettablepresencebook.com
linkedin.com/in/lorraineklee

Lorraine K. Lee, LinkedIn Top Voice & author of Unforgettable Presence (Apr 22 2025) 

• Big Idea – Hard work gets you noticed inside your cubicle; presence gets you noticed outside it.
• 3 Arenas to Master
  1. Executive Poise – How you show up in rooms.
  2. Digital Footprint – LinkedIn posts ≈ once / month to start.
  3. Micro‑Interactions – Slack, meetings, quick intros.
• Quick Wins
  • Craft a one‑line A‑U‑P‑I (unique intro).
  • Use T‑E‑A on video: tech, energy, aesthetics.
  • Reframe results in dollars saved or earned—not hours worked.
• Frameworks Mentioned – EPIC Career Brand (Experiences • Personality • Identity • Community).
• Introvert Edge – Lean on writing, chat summaries, one‑on‑ones; when you speak, people listen.
• Action Steps – Polish your LinkedIn headline, test your A‑U‑P‑I tomorrow, fix one TEA item before your next call.

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