Moonpig: Nick Jenkins and the £120m card company
Secret Leaders
00:00
How Moon Pig Came About?
Most of the content initially came from existing greeting card companies. We started developing our own, particularly with things like the Spoot Magazine front covers. Once we started to personalize with photographs, suddenly it really opened up a whole load of options that would never have existed in an un-personalized sense. So by the end of it, it was probably about 50, 50, half created in-house and half licensed. There's a lot of people that talk about a name as nothing. But obviously, for you, it's such a big part of your brand. You've got that audio visual brand, as we alluded to earlier.
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