The Empathy Edge in Sales with Liesel Mertes
The Advanced Selling Podcast
The Power of Empathy in Sales
This chapter discusses the critical role of empathy in sales, highlighting how personal experiences influence both buyers and sellers. It emphasizes the need to go beyond transactional relationships to foster genuine human connections, as well as offering practical strategies for sales professionals to better understand their clients' challenges. The conversation also explores empathy in leadership, advocating for a supportive workplace culture that prioritizes emotional well-being.
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