One third of companies in the US today get fined every year for not doing payroll correctly. So you have to understand which part of your product is like highly regulated and then which parts of your product are not. The second thing is to really embrace cross functional work. Early on, make sure they're a part of the brainstorming and it might make the product great.
Gusto (YC W12) provides growing businesses with everything to take care of their team. Today, more than 200,000 businesses use Gusto for payroll, employee benefits, talent management, and more. And with the recent addition of Gusto Embedded, developers now use Gusto’s APIs and pre-build UI flows to embed payroll, tax filing, and payments infrastructure into products.
YC’s Anu Hariharan sat down with Gusto co-founder and CPO Tomer London to talk about building for new customer segments and the future of embedded finance — sharing advice for startup founders and CEOs along the way.
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