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Demand Gen Playbook to Scale Your Company From $1M - $10M | Evan Hughes on Rev Genius

Stacking Growth | The B2B Marketing Podcast

CHAPTER

Optimizing Demand Generation: Insights and Actionable Strategies

This chapter explores the use of effective research tools like Perplexity and GA4 dashboards for customer analysis. It stresses the importance of clear communication with executives and highlights the need for marketers to focus on one key tactic at a time to achieve success.

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