He was sort of building up a fan base through a certain universe of comedy. And then he starts doing a podcast. He's an early podcaster, which as part of the reason for his popularity is just that he was there first. For all those people who have never indulged, what does an average episode of the joe rogan experience sound like? So once we virtual reality, reg'lar life is goin to be so mundane, because you're ging to beable to create artificial environments like avatar world.