Today, Explained Spotify’s Joe Rogan problem
Feb 1, 2022
Ashley Carman, a podcast industry expert and writer of the Hot Pod newsletter, dives into the controversies surrounding Joe Rogan's podcast and its impact on Spotify. She discusses Neil Young and Joni Mitchell's protests over misinformation and the financial stakes involved. The conversation highlights how Rogan's massive audience shapes Spotify's advertising strategies and the challenges the platform faces amid evolving media dynamics. Carman explores the complexities of media responsibility and the influence of podcasting on public health debates.
AI Snips
Chapters
Transcript
Episode notes
The Neil Young Spotify Protest
- Neil Young protested Joe Rogan's podcast on Spotify, causing Spotify's market value to drop.
- Several other artists followed suit, pulling their music from the platform.
Spotify's Podcast Bet
- Spotify signed Joe Rogan for $100 million in 2020, betting on podcast advertising revenue.
- They aim to diversify from music, where they pay royalties, to podcasts, where they receive ad revenue.
The Malone Interview
- Joe Rogan hosted Dr. Robert Malone, who made controversial claims about vaccines.
- This led to a letter from doctors and scientists to Spotify, criticizing misinformation on the platform.