Do We Need a New Business Person?

The market today and like mid 2023 is pretty fully bifurcated where you have the generalist undifferentiated mostly ad agencies on one side, so large ad agencies. And then you have the small specialist firms on the other side. As more time goes by, these businesses are increasingly different, different business models, different cultures,. Different dynamics in the sale, different pricing dynamics, etc. Yeah. So do we even need a new business person? We kind of know how we're going to answer this.