Nataly knew it wasn't enough to be the one to break through, and this time she was well positioned to do it. She started with the building block she needed most of functioning commerce platform and participation by major brands. There were a number of different magical acts that i think you pulled off very presciently and very early. But one, of course, is getting brains. Ecause brands don't like to innovate. So here you are saying, be part of the dialu modum experience. That must have been a super difficult conversation. Remember with a zik gist idea like on line chopping that providence is never just one person. It's many, many sacker players
You’ve had a glimpse into the future, and you’re sitting on an idea that could change the world. Now what? Well, prepare for layers of resistance, and be ready to spring into action. Throughout her career, Natalie Massenet has proved her ability to spot – and act on – a trend, first as a fashion journalist and then as founder of the luxury e-commerce site Net-a-Porter, which pioneered online shopping for high fashion. Now, she’s at the helm of the new fund Imaginary Ventures, with $1 billion under management. Natalie and Reid share tactics about how to deliver the future to consumers, manage pushback, and navigate uncharted territory.
Listen to the audio story "Give Me Away" by Mac Rogers: https://www.gideon-media.com/give-me-away
Read a transcript of this episode: https://mastersofscale.com
Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.