Building a Business From Joy Not Fear: Featuring Thea Brook
Not My First Guess
Navigating the Pandemic: A Shift to E-Commerce
This chapter explores the challenges faced by a business due to the COVID-19 pandemic and its subsequent pivot to direct-to-consumer food delivery. It highlights the struggles with online marketing and the lessons learned about understanding consumer behavior for successful e-commerce strategies. The discussion emphasizes the importance of leveraging data and consumer insights to improve marketing effectiveness, culminating in a success story of increased sales through innovative tactics.
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