229 - Starting a Marketing Movement | The Refine Labs Origin Story
GTM Live
00:00
The Evolution of Your Customer Success Strategy
Thealopthist: I feel like the strategy kind of evolved and loped over time. You didn't have this grand plan from the beginning that the alopthist would play out exactly in this way. The thing that i knew for sure was that we were not going to have success to try and sell our model, which is counter intuitive. And so sending cold demails to people, hay, can you have a meeting? Was just like clear it wasn't going to work. So we pivoted away from that very quickly, and then moved into creating content linked in the space that we created. By having three or four customers and getting to 20 k a month was that
Transcript
Play full episode
