What's the Most Important Thing About the Go to Market?

The basic premise is the same: Who are your buyers? And how are you going to reach them in a way that makes sense for both parties? How do you find overtime, the logic behind that, so that you can replicate it? It's got to be amotion repeatable overtime. And how do you find that? So discovering that, im paying a lot of attention to that, and those learnings that come along with each approach,. i think, is a make or breake.