Ditching Hourly cover image

Breaking The Time Barrier with guest Mike McDerment

Ditching Hourly

00:00

Is 40 Choices Better Than Seven?

When you do an engagement with a client, you can rapidly demonstrate value to them. And that builds confidence. So they want to buy you. You've already done the learning and the homework from those other engagements. It's far better to think about like a market of one, right? Like, how do I perfectly describe that customer? Because you know what, there's not one of them. They just haven't all found you yet. Yes.

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