AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
5min chapter
Nerd Alert: The Effectiveness of Fear
The Marketing Architects
Balancing Fear in Marketing: Effectiveness and Strategy
This chapter examines how fear-based marketing can successfully influence consumer behavior while avoiding pushiness. It emphasizes the need for efficacy statements to empower consumers and discusses the optimal level of fear needed to change attitudes without causing disengagement.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode