Navigating Dual Channels in Dinnerware Marketing

This chapter examines the interplay between hospitality partnerships and direct-to-consumer sales for a dinnerware brand, highlighting the role of chefs as marketing advocates. It details the brand's transition during the pandemic, showcasing how it adapted its strategies to thrive in both restaurant and retail environments. Insights into product durability, customer experience, and effective collaborations underscore the brand's resilience and growth.