What Is a Story? | My 5-step brand story framework - Part 2
Storytelligent | Brand Storytelling with Bryce McNabb
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The Importance of a Second Tier Definition in Storytelling
With only that definition, you may run the risk of still telling a really boring story. A story makes a promise to the audience that it's going to take them on a journey in order to teach them a lesson and fulfill that promise. This second tier definition, we're looking at the theme. We're looking at what is what this story is actually really about and what is driving this person. It's about like facing your own fears and facing your own guilt and overcoming that in order to become who you need to become. That's inception. All right?
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