2min chapter

The Game w/ Alex Hormozi cover image

Acquisition and Creating a Licensable Model (on Anik Singal) Pt. 1 - Sept. '22 | Ep 504

The Game w/ Alex Hormozi

CHAPTER

Jim Launch - The Big Breakaway?

Jim launch was a product that basically sold a turnkey acquisition system. The back end program was like, okay, well, then what would you sell them on a recurring basis? So if you think about that business, they need new ads, because it adds fatigue. And so for each of those things, they just kind of became revenue streams that we're able to tie into on the back end and sell a much longer term deal.

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