20min chapter

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97 - You DON'T Need to Be a FOUNDER to Be SUCCESSFUL (Here's Proof!) with Emily Holdman

Nikonomics - The Economics of Small Business

CHAPTER

Navigating SMB Misconceptions Post-COVID

This chapter explores misconceptions in the small and medium-sized business community following COVID, advocating for creativity over following fleeting trends. Speakers highlight the significance of leveraging unique skills and experience rather than chasing popular market narratives, and the importance of calculated risk in entrepreneurial ventures. With insights on mentorship, collaboration, and thorough market analysis, the conversation emphasizes laying a solid foundation for business success by addressing real market needs.

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