Why Freaking Out Won't Help with Google Optimize's Sunset
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The Negative of Social Proof
Trust pilot reviews are typically verified. Yelp also has verified reviewers, but it's a bunch of Karens yelling and then trust pilot needs the ability to go. As a rule, I think it's OK to say it works because do you disagree with the negative? If I told you social proof doesn't work, you'd be like, no, that's that's a statement. But also social proof works in many cases. And it depends on execution. It depends on audience.
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